Senior Director, Digital Marketing at AvePoint UK Ltd.
AvePoint UK Ltd. · London, United Kingdom
- Occupation group: Sales & Marketing
- Licensed sponsor: AvePoint UK Ltd.
Employer on register 23 October 2026
From the advert
The Opportunity
Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm.
As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance — from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front.
What You'll Own
Answer Engine Optimization (AEO) & GEO
Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.
Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams.
Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces.
Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy.
SEO Strategy & Organic Performance
Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage content — with direct ownership of Ahrefs (Brand Radar) and GA4 reporting.
Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs.
Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T.
Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model.
Paid Media & Performance…
Advert text as supplied by the employer's job board; it may be a shortened extract.
Summary
Senior Director, Digital Marketing at AvePoint UK Ltd. in London. AvePoint UK Ltd. is listed on the Home Office register of licensed sponsors (23 October 2026). Read the full job advert and apply on the employer's or job board's site. A sponsor licence means the employer is on the Home Office register. It does not mean this role is sponsored. Check with the employer. This is not immigration advice.
Read the full advert and apply
A sponsor licence means the employer is on the Home Office register. It does not mean this role is sponsored. Check with the employer. This is not immigration advice.